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Franchised Bus Services: Challenges, Innovation and the Way Forward

Updated: Nov 14, 2018

24 MAR 2017 (FRI) | 19:00-20:00

KKLG101, LG/F, K.K. Leung Building, The University of Hong Kong.



Mr. Roger Lee Managing Director of The Kowloon Motor Bus Company (1933) Limited

Managing Director of The Kowloon Motor Bus Company (1933) Limited, has more than 30 years’ experience in transportation industry. He was the Head of the Transport Advisory Department of Sun Hung Kai Properties Limited and a Director with MVA Hong Kong Limited. From 1986 to 1994, he worked for the West Sussex County Council, the London Borough of Bexley and the East Sussex County Councils in England. Mr. Lee obtained a Bachelor Degree in Civil Engineering from University of Westminster, England and a Master Degree in Transportation Planning & Engineering from University of Southampton, England. He gained his Chartered Engineer status in 1992 and is a member of the Institution of Civil Engineers, United Kingdom since 1992.

Mr. Godwin So General Manager of The Kowloon Motor Bus Company (1933) Limited

General Manager (Corporate Planning and Business Development) of The Kowloon Motor Bus Company (1933) Limited, has over 30 years’ experience in banking, business planning, financial control, corporate governance and compliance. He was the Group Financial Control Manager of Sun Hung Kai Properties Limited, and an Executive Director and the Company Secretary of SUNeVision Holdings Limited. Mr. So holds a Bachelor of Arts Degree in Accountancy from the City University of Hong Kong and a Master of Business Administration degree from The Chinese University of Hong Kong. He is a fellow of the Hong Kong Institute of Certified Public Accountants, the Association of Chartered and Certified Accountants, the Institute of Chartered Secretaries and Administrators, and the Hong Kong Institute of Chartered Secretaries. He is also an associate of the Chartered Institute of Bankers, England and the Hong Kong Institute of Bankers.



In face of today’s increasingly competitive environment, such as traffic congestion, fuel price volatility and continued expansion of railway network, franchised bus operators in Hong Kong should find ways to transform their challenges into opportunities for growth. In the seminar, the speakers will share about the value proposition of franchised buses services; how innovation, new media, supply-led demand help enhance passengers’ journey experience, staff engagement and business growth.



Prof. Becky P Y Loo

Organizers:Master of Arts in Transport Policy and Planning, HKU (MATPP)

Institute of Transport Studies, HKU (ITS)


20170324 Seminar Poster

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