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Using Strategy Maps to Achieve Corporate Goals in Transport Companies: the Cases of MTRC and HWL

11 MAR 2011 (FRI) | 19:00-20:00

Room 222, Hui Oi Chow Science Building, The University of Hong Kong.



Dr Peter Fong Fellow, Judge Business School,  University of Cambridge, U.K.,  Research Associate, Faculty of Education, HKU

Dr Fong received his M.U.P. and Ph. D in Urban and Transport Planning from New York University. He also holds advisory and visiting Professorships of several major universities in Mainland China, such as Tsinghua University, Tongji University, Renmin University, and Tianjin University. He is a Registered Professional Planner (RPP), FHKIP, MPIA, and MCILT. He was formerly Director of EMBA and Executive Programmes, Faculty of Business and Economics, Associate Professor of Department of Urban Planning & Urban Design, HKU; Professor and Executive Vice President of Asia International Open University (Macau); Visiting Scholar of Massachusetts Institute of Technology; Consultant of the World Bank. Dr Fong won the Gusi Peace Prize Award, an award for great achievers of the world, in Manila, the Philippines in 2004 for his exemplary achievements in education administration and urban development.



Many companies are facing keen competitions in the globalized business environment. Transport and logistics firms are of no exception. How to be successful in the new decade is what these organizations are looking for. This seminar will discuss how some companies use the Balanced Scorecard and Strategy Maps to help them achieve their corporate goals. Two successful corporations- HWL and MTRC will be used as examples to illustrate how their goals are being accomplished.


Organizers:Master of Arts in Transport Policy and Planning, HKU (MATPP)

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